The Football Kenya Federation (FKF) has secured a multi-year sponsorship deal with leading betting firm SportPesa.
In a statement on Thursday, July 31, FKF announced that it has entered a 10-year partnership that will see SportPesa become the official title sponsor of the FKF Premier League.
The landmark deal, which is valued at Ksh1.12 billion, will commence with an initial investment of Ksh85 million for the 2025/26 season.
"We are proud to announce gaming firm SportPesa as the official sponsor of the FKF Premier League, starting from the 2025/26 season. The glory days are back!" FKF announced.
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Speaking during the unveiling ceremony, FKF President Hussein Mohammed described the partnership as a major step for the sport in the country.
"A transformative chapter begins for Kenyan football. We extend our gratitude to SportPesa for their belief in our vision through this partnership. After enduring challenges in attracting private sector backing, SportPesa’s renewed faith signals a turning point for Kenyan football’s future.
“Football Kenya Federation sees this partnership as a crucial advancement in attracting more collaborations. We are resolutely committed to upholding the confidence you’ve placed within our hands as we look forward towards a long-lasting partnership," he said.
On his part, Kasarani MP and SportPesa CEO Ronald Karauri expressed his excitement about reviving Kenyan football and returning it to its former heights.
“We are thrilled to announce our partnership with the Football Kenya Federation, building on the success we achieved together in the past. Football in Kenya can reclaim its lost glory, and we are starting this journey today. Over the years, we will steadily make great progress and strides.
“In the yesteryears, we have seen our leagues at their best. Nothing stops us from getting there, once again. I personally believe some of our top talents across various sporting disciplines are part of Kenya’s exports to the world,” he said.
