Editor's Review

The platform will offer MSMEs an opportunity for knowledge-sharing and collaboration to scale their businesses.

Safaricom has launched the 'Grow with Safaricom Business' engagement platform for Micro, Small, and Medium Enterprises (MSMEs).

In a statement to newsrooms on Monday, March 11, the platform will offer MSMEs an opportunity for knowledge-sharing and collaboration to scale their businesses.

Safaricom Chief Enterprise Business Officer Cynthia Kropac noted that the platform aims to accelerate growth and sustainability for entrepreneurs. 

File Image of Safaricom Chief Enterprise Business Officer Cynthia Kropac.

"Through the Grow with Safaricom Business series, we aim to empower MSMEs with the knowledge and skills that can help them to sustainably accelerate their growth and overcome challenges such as digitization of their operations, limited access to markets, regulatory barriers, brand building, and a lack of digital marketing skills,” Kropac stated. 

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The engagement forums will be held through a series of workshops and seminars throughout the year where MSMEs will exchange ideas on how they can leverage digital technologies to enhance their market reach, streamline operations, and create a strong brand presence online.  

The forum will also provide ample networking opportunities for MSMEs to connect with peers, industry experts, and potential partners.