Kenyan internet star Elsa Majimbo has landed a deal that will see her become a brand ambassador for 'Beats By Dre'.
The deal announced late on Friday will see the 20-year-old join the marketing team for the $3 billion company's latest product, Beats Studio Buds.
Elsa announced the partnership in a video that is a throwback of her viral Tiktoks which made her a global superstar.
Elsa Majimbo/ Photo Courtesy
Read More
The Beats Studio Buds hit the market in June and retail for $ 149 in the United States Market.
This is just the latest win for Majimbo who rose to international prominence in 2020 with her raucous laughter becoming almost a trademark on the video-sharing app Instagram.
Majimbo became a global superstar and has since formed intimate relationships with A-list celebrities such as Rihanna and Beyonce.
in March 2021, Beyonce listed Elsa as among the 'women rule breakers' who inspire her.
Also on the list were The Duchess of Sussex Meghan Markle and American politicians Stacey Abrams and Alexandria Ocasio Cortez who sits in the United States House of Representatives.
Elsa has also partnered with brands such as Fenty by Rihanna and Italian Couture House Valentino.
