All Television stations and radios in Kenya will have to adhere to new broadcasting rules published by the Communications Authority of Kenya.
In a notice, the authority noted that it has been forced to review the programming code due to the evolving nature of standards and the need to protect consumers.
The rules are aimed at protecting consumers from content aimed at eroding societal values.
"All broadcasting licensees are therefore required to comply with the provisions of the Programming Code to ensure that as a public resource, broadcasting platforms at all times maintain a standard that is acceptable to all sections of the Kenyan community," the notice read in part.
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"Further, broadcasting licensees are advised to ensure compliance with the said Programming Code as such compliance will form part of the basis for issuance of Annual Compliance Certifications and licence renewals," it added.
Details of New Rules
Radio and television broadcasters reach the majority of Kenyans, including children and given its substantial influence according to the Communications Authority of Kenya it is imperative that broadcasting content consistently adheres to standards that align with the values and expectations of Kenyan communities.
The purpose of the new code is to ensure that Licensees providing broadcasting services in Kenya have regard to prevailing
content standards, while protecting the right of Licensees to responsible freedom of speech, protecting vulnerable persons from inappropriate content and ensuring audiences in Kenya are assisted in making informed choices about the content that they and their children may watch and listen to.
Other details of the new code include providing uniform, speedy and effective procedures for the handling of complaints from the public about programme content or compliance with the Code.
The code was reviewed to ensure that broadcasting reflects the national values, aspirations, hopes and dreams of Kenya.
"Broadcasting services are expected to uphold the values and customs of civilized society, maintain the respect of the rights and sensitivities of all people, preserve the honour and sanctity of the families and homes, protect the sacredness of individual dignity, and promote national unity and cohesion," the code stipulates.
