Pamella Sittoni has made a return to the Nation Media Group (NMG) following her appointment as the Public Editor of the company.
In a statement on Wednesday, May 14, NMG said her new role took effect on May 1, 2025, having taken over from Peter Mwaura, who retired in December 2024.
“The Board of Directors is pleased to announce the appointment of Ms. Pamella Sittoni as the Public Editor of Nation Media Group PLC (NMG), effective 1st May 2025. She succeeds Mr. Peter Mwaura, who retired in December 2024,” the statement read.
In her new position, Sittoni will serve as the link between the media house and its audiences across NMG’s print, digital, and broadcast platforms.
According to the statement, the role of the public editor is to ensure transparency, accessibility, and accountability in the company’s journalism.
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“The Public Editor’s task is to ensure that Nation Media Group remains transparent, accessible, and accountable to its audiences, and that it adheres to both its internal editorial standards as well as the country’s Code of Conduct for the Practice of Journalism,” the statement added.
Sittoni is expected to operate independently in addressing audience concerns, particularly complaints regarding accuracy, fairness, balance, and ethical practices in reporting.
She will also monitor compliance with the company’s editorial policies and guidelines.
“Her primary responsibility will be to handle complaints related to accuracy, fairness, balance, and ethical concerns, and to monitor overall compliance with the Editorial Policy and Guidelines in news gathering and presentation,” the statement further read.
Additionally, Sittoni will take on a public education role, helping audiences better understand how journalism works within a democratic framework.
“She will play a public education role, helping audiences understand the processes, norms, and responsibilities of journalism in a democratic society,” the statement added.
Notably, until June 30, 2024, Sittoni served as the Group Managing Editor, where she oversaw editorial output across all the Group’s platforms.
She has also held roles including Executive Editor in charge of Partnerships and Managing Editor at both the Daily Nation and The East African.
