The Micro and Small Enterprises Authority (MSEA) has opened a free digital business training programme aimed at equipping young entrepreneurs with skills and tools to strengthen, expand and improve the management of their businesses.
In a notice on Wednesday, August 26, the authority said the programme is being implemented through a partnership with Google Hustle Academy, with a focus on practical digital skills, including the use of artificial intelligence and other digital tools.
"The Micro and Small Enterprises Authority (MSEA), is partnering with Google Hustle Academy to equip young entrepreneurs with practical digital skills to strengthen and grow their businesses," the notice read.
According to MSEA, the training will also introduce participants to digital tools that can help them improve the efficiency of their operations while strengthening how they market their products and services.
"Through this free digital business training, young entrepreneurs will learn how to use AI and digital tools to work smarter, improve their marketing, understand their customers, reach new markets and grow their businesses," the notice added.
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Young entrepreneurs interested in taking part in the programme can register through the official registration form; https://docs.google.com/forms/d/e/1FAIpQLSeKZJWqBdGyQNMvxY_Fe1-kClI-vMBHjgAQ-vtaW1mQ4KHokg/viewform
This comes days after MSEA warned business owners and entrepreneurs about a fraudulent message that had been circulating on WhatsApp, falsely claiming that the government was offering free business-name registration to 250,000 micro, small and medium enterprises (MSMEs).
In an update on Thursday, August 20, the authority said the message purported to be part of a partnership between the Business Registration Service (BRS) and MSEA.
However, MSEA disowned the offer, warning that the link attached to the message could have been designed to steal users’ personal information or money.
MSEA said it was not participating in the purported free registration exercise and had not authorised the message or offer.
"This is not from MSEA. MSEA is not participating in this offer and has not authorized it," the authority warned.
Business owners were urged not to click on the link contained in the message, particularly because doing so could have exposed their personal and financial information to fraudsters.
"Do not click the link - it may steal your personal data or money," MSEA said.
The authority further cautioned members of the public against submitting sensitive information through the suspicious page, including identification details, tax information, telephone numbers and mobile money details.
"Do not share your ID, KRA PIN, phone number, M-PESA or business details on that page," the warning stated.
MSEA also urged recipients of the message not to help spread the scam by forwarding it to other business owners. Instead, those who received it were advised to report it.
"Do not forward the message. Report it," MSEA advised.
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