The Aga Khan University Graduate School of Media and Communications (GSMC) on Friday, March 15, launched its Master of Arts in Strategic Communications Programme.
The two-year programme offers a diverse range of electives including Health and Development, Political, Financial and Investor Relations, and Environment and Climate Change.
Speaking during the launch, GSMC Dean Prof. Nancy Booker noted that the programme had been designed to address the unique and complex challenges facing communication professionals, policymakers, corporations, and government entities in an evolving world.
“The programme recognizes the growing role of communications as a strategic function in virtually every sector – private, public, and non-profit. It seeks to elevate communications from a tactical to a strategic function by integrating the conceptual lessons about communications into the wider context of organisational strategy,” remarked Prof.Booker.
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On the other hand, Chief Guest and Government Spokesperson Dr Isaac Mwaura noted that communicators are more than conveyors of information.
“Communicators are architects of narratives that inspire action, facilitate understanding and drive innovation, playing a pivotal role in shaping perceptions, fostering collaboration and mobilizing communities towards shared goals," Mwaura stated.
The new programme adds to GSMC’s existing two Masters programmes in Digital Journalism and Media Leadership and Innovation and a host of professional development courses.
The latest course structure integrates in-person sessions with online classes facilitated through the cutting-edge Virtual Learning Environment.
