KCB Bank Kenya will spend KShs. 150 million towards supporting the 2023 World Rally Championship (WRC) Safari Rally.
The Bank will be the Official Financial Partner for the Championship, scheduled to take place from June 22 – 25, 2023 in Nakuru County.
Of the total sponsorship monies, Kshs 100 million will go directly to the 2023 WRC Safari Rally event while Kshs 50 million will support the sponsorship of three local drivers, brand activations and customer engagements.
KCB has renewed its sponsorship to two Kenyan drivers, Evans Kavisi and Nikhil Sachania. Karan Patel will be joining the KCB sponsored team.
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Speaking at the launch of the sponsorship, KCB Group Chief Executive Officer, Mr. Paul Russo said: "We take great pride in being part of East Africa’s motorsport story since 2003, when we first sponsored the Safari rally. This marks another chapter in our story and reiterates our commitment in supporting sports, as we celebrate the historic return of WRC Safari Rally to the Kenyan soil.”
“We are putting together yet another massive rallying event to reinforce Kenya’s growing profile as a global sporting arena” said Hon. Ababu Namwamba, Cabinet Secretary, Youth Affairs, Sports, and the Arts.