Editor's Review

Only 14 percent of Kenyans believe the country is on the right trajectory.

A new survey by TIFA Research has disclosed that 75 percent of Kenyans believe that the country is headed in the wrong direction.

In the report released on Wednesday, May 28, TIFA noted that 14 percent of Kenyans believe the country is on the right trajectory, while 2 percent are not sure.

On the other hand, 9 percent of Kenyans believe that the country is neither headed in the right direction nor the wrong direction.

“Asked about the country’s current direction, a sizeable majority of Kenyans believe that it is ‘wrong’ (75%), five times more than the fewer than one-fifth of a contrary (positive) view (14%). This leaves the remainder either with no clear opinion about this reality or who are unwilling to express one (9% + 2% = 11%),” the report reads in part.

Out of the respondents who believe the country is headed in the wrong direction, 45 percent cited the rise in the cost of living, 11 percent poor leadership, 10 percent unemployment, 8 percent human rights abuses, and 8 percent corruption.

Screengrab image of the TIFA Research poll. 

At the same time, the report revealed that only 22 percent express support for the broad-based government, with more than twice as many opposing it.

“It is unclear whether the remaining one-fifth who declined to express an opinion (22%) did so because they have mixed feelings about the BBG, have a negative view but were too uncomfortable to express it, or because they felt they did not have enough information to have a firm opinion one way or the other,” TIFA stated.

According to the poll, the support for the broad-based government is highest in the Central Rift (37%) and lowest in the Mt.Kenya and Lower Eastern zones.

The survey was conducted between May 2 and May 6, 2025, among 2024 respondents across Central Rift, Coast, Lower Eastern, Mt Kenya, Nairobi, Northern, Nyanza, South Rift, and Western regions.

The interviews were conducted in Kiswahili and English.