Joining just any online betting site is not the right way to go if you're looking forward to a great sports betting experience.
While there are plenty of online betting sites available to Kenyan sports bettors, It's important that you pick the right online sportsbook for you.
Take a look at the top sports betting sites available to Kenyan players, see why we chose them, or use our guide to find your favourite online sports bookmaker.
Best Online Kenyan Sports Betting Sites
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Ranking Methodology: What Makes a Good Betting Site
There are many existing and new sports betting sites, and all would like to call themselves the best online betting site. However, instead of taking their word for granted, we decided to do thorough research and use the same criteria to rank them.
However, if you'd like to see why these are the top sports betting sites for Kenyans, take a look at our ranking methodology.
While debating what's the best betting site for you, you should first examine your options. Sports bettors can pick between Kenyna-based betting sites and offshore online sports betting sites.
The first kind is supposed to have a Betting Control and Licensing Board (BCLB) pass, while the offshore betting sites may be licensed by a few gaming representative bodies.
Some of the more authoritative regulatory bodies you will find are:
The UK Gambling Commission ( UKGC )
The Malta Gaming Authority ( MGA )
Curacao Gaming License
No matter which of these authorities licenses the online bookmakers, you will be up for a safe sports betting experience.
An online sports betting site that doesn't have a valid license will never be part of our top betting sites list. And if you find one without a license, that's a definitive pass.
Apart from the technical safety (a.k.a. the licensing) and a few more factors (SSL, available payment method gateways), the online sports betting site must be trustworthy.
What do we mean by that? Well, the most trusted betting sites properly store and protect the player's data; they have a transparent and fair T & C and they stand by what they offer.
Would you like to put your money at a betting site you can't trust? Or would you place a bet with an online bookie that isn't reliable with payouts?
The answer is most definitely no, and that's why we've only chosen the ones that have proven their reliability time and time again.
Sports Betting Features
Apart from being properly regulated and reliable, the best online sports betting sites must stand out from the crowd. And there's no better way to do that than offer unique betting features.
As a sports bettor, you'd like to have all options in one place instead of having to sign up with a few online sportsbooks.
That's why we've made sure to give a higher rank to those with a wide range of sports betting features, such as parlay bets, multiple wagering types, live betting, tournaments, eSports features, and many other options.
What's more, some offer sports betting apps that allow you to place bets from your mobile phone (for which we'll talk more later).
Additionally, we've taken into consideration live streams too. Therefore, at the best betting sites that accept bettors from Kenya, you may get the chance to watch the match and bet on it while it's ongoing.
Sports Betting Markets & Odds
Sports betting - online or offline, is a vast term. You could Google for the best football betting sites, basketball, and horse racing sites, or you could search for the best sites that offer all exclusive and major sports events.
This is one of the reasons why we've included the sites with the best betting opportunities, covering a larger portion of the betting markets.
But the wide range of available sports betting market(s) is not the only thing that counts.
You may have heard of the term competitive odds or that some site offers very competitive odds without having the idea of what that actually means.
While the odds are supposed to be a probability measure of how likely a team is to win (or lose), some online sports betting sites offer these competitive odds (increase the odds), which gives you an advantage.
In most cases, these sports betting sites offer boosted odds to attract more customers and stand out from their competition.
Bettors can use this to their advantage and place bets at the right betting site (the one that offers the highest betting odds for a given match).
Next on the list is the customer helping agents. No matter how good the betting site is, you may stumble on an issue or want to ask a few questions before making your decision.
This is our main motive for choosing only the sports betting sites that have reliable, prompt, and friendly customer support agents.
In most cases, you will have at least 2 ways to reach the betting site. At the best online betting sites, you will have a couple of available channels, including:
ALive chat feature
Extensive FAQ Section
The first option, the live chat button, is the most preferred way to contact any betting site. We've given higher ranks to those online sportsbooks that are online 24/7.
However, an international betting site might have live chat that is available only within a specified time range. In this case, we've made sure that the hours are compatible with Kenya.
Real Player Reviews
Our last, but definitely not any less important criteria, are the real player reviews. In fact, there's no better way to paint a picture of a sports gambling site than read what the players experience.
Hence, we've made sure that the best sports betting site mainly has positive reviews.
Moreover, we've paid undivided attention to the reviews of the new betting sites, as they have yet to make a name for themselves.
With that said, if you're looking forward to online sports betting and you think you've found a decent sportsbook - don't forget to check what the players think of the operator.
How to Choose a Sports Betting Site?
Choosing a sports betting site has 2 parts - go over the general rules of a good sportsbook and decide what it is that you're looking for.
As far as the first part goes, you can use our ranking criteria as a checklist. To reiterate, you need to check for a valid license, assure trustworthiness, and check the available sports betting features, betting options, and the sports markets covered.
Then, you could compare the odds across a few sports betting apps, see what contact channels are available, and read some real player reviews.
Once that's done, you could start doing a what-i-like checklist. Our suggestion would be to start with the most essential to the last essential feature and weigh the pros and cons of each.
If the online sportsbook is missing one feature, but it has you covered in all other fields - that shouldn't stop you from giving the operator a chance.Things to Look For in Online Sports Betting Sites
Now that we've established what all the bookmakers must offer to be considered good, you can start looking for a personalized fit and start betting.
1. Does it Have a Mobile Betting App?
If you're a mobile user, like the majority of the Kenyan population, you might find it easier to place bets from your mobile device. So, whether the sports betting operator has a mobile app or not could be a crucial factor.
While most betting sites are available on desktop, you can find the one that has the best sports betting app and continue checking the rest of the checklist.
2. Does it Offer Free Bets?
We haven't gotten to the betting promotions, but if you already know the types, you know that the risk-free bet is your best friend.
This one is self-explanatory. Go to the Promotional tab, check whether and how many free bet promos are available and decide whether your plans align with the T&Cs.
3. Does It Cover My Favourite Sports Betting Markets?
While most online betting sites offer a variety of sports markets, not every possible sport is included.
This is a crucial question, especially if you like betting on not-so-represented sports, like MMA fights, bowling, golf, low-leagues cricket, etc.
Therefore, before signing up with online bookmakers, ensure they cover your preferred sports events.
4. Is Live Betting Available?
If you're a more experienced bettor, you've surely noticed that the thrill rises as the match progresses. If you like placing real-time bets, you will need an online sports betting app that has a live betting feature.
5. Are There Any Responsible Gambling Tools?
Online gambling is a fun activity, but a small percentage of people might develop a gambling addiction. That's why using responsible gaming tools is an important part of the wagering experience.
Look whether the sports betting app allows you to place deposit and wagering limits, and make sure to set them within your budget's range. You could also search for session timers, exclusion tools, and account termination.
6. Does it Have Casino Games?
Lastly, even though you're here to place bets, you might want to check out a slot machine or two. And why should you have a different account just to play casino games?
Plenty of online betting sites have the two - sports betting and casino games. And if both pique your interest - you know what you should look for.
⚽️Popular Kenyan Sports for Wagering
We don't think anyone would be surprised to learn that football betting is the most famous wagering activity among Kenyan punters.
And it's not only the Kenyan Premier League that's a popular option for bets, but the EPL, Serie A, La Liga, Bundesliga, the FIFA WC, and the African Cup of Nations rank high as well.
The next most searched betting odds are the rugby odds, especially for the Kenyan Sevens team. A close next is basketball, where most sports bets are placed on the NBA and the FIBA World Cup.
Moreover, tennis, cricket, athletics, boxing, and horse racing are among the more famous sports events in the country.
The top online betting sites Kenya offer all of these options with the best odds and much more!
Promotions on Sports Betting
Once you go through the betting options, bet types, and markets, your free betting opportunities will only enhance the experience.
To bet online doesn't always mean to bet with your own money. You could make the most of the best odds with the operator's funds too.
Let's check what are the available bonus options, whether you can use your bonuses on live betting, and what you can expect from your first welcome bonus.
Best Sports Betting Bonuses in Kenya | 2022
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No Deposit Free Bet
The sports betting world will never see enough of the no deposit free bet deal. There's a great reason why this is the most sought-after promo in the community, and it's because it's a completely free deal!
You may have the opportunity to place one or multiple free bet stakes at an online sports betting site that offers no deposit free bets.
Simply sign up with the operator, claim the deposit-less offer, and check your wagering options. Before placing any wager, read the Terms and Conditions of the deal, which odds are eligible, and the minimum and maximum stakes, including the maximum winning cap.
PS. While you won't have to deposit to claim this offer, you'll need to make a down payment before requesting a withdrawal.
All online sportsbooks offer welcome bonus deals for the newbies, but not all deals are the same.
In general, you will be asked to make an initial deposit, and you'll either get an extra first bet or a risk-free bet.
Risk-free bets are the more popular options among online sportsbooks, so this will most likely be on offer. However, the amounts differ from one site to another, and so do the T&Cs.
However, there are sports betting sites that will let you claim a deposit match deal or even multiple. This means that your deposit will be matched to a certain predefined percentage, and you'll be able to use the gratis funds to place bets.
Regardless of the type of welcome bonus, check the maximum winning limitation, the rollover requirements, and the minimum deposit precondition.
The free bets promo name might be a little misleading. You will have to make a deposit to claim this deal, but this will enable to you place a bet without any risks.
The offer works like this: you make the minimum deposit to claim the risk-free bet, use the promo to place your bet, and wait for the outcome.
If you bet on the correct outcome, you can withdraw your winnings. However, if you lose the bet, you will have your stake back in a form of betting chips.
You could then use your stake to place another wager in accordance with the T&Cs.
Instead of getting one risk-free bet or having to use your welcome bonus funds on
predetermined events or matches, you could make the most of the operator's cashback offer.
The cashback is a deal that can work on a weekly or monthly basis, which is something that the bookmakers will emphasize.
Let's say that the betting site you chose has a weekly cashback offer of up to 20%. This means that you will get the stakes back for all the eligible losing bets you placed in the past 7 days.
The percentage varies from one operator to another, and so do the attached terms. For instance, some will ask you to playthrough your cashback funds for 30x, while others will have a playthrough of 1x.
While most new sports betting sites hadn't had the chance to create their VIP clubs, the well-established Internet bookies have substantial loyalty programs.
Depending on the scheme, you could be earning comp points by placing wagers, depositing, inviting other people to join their network, etc.
You could then redeem those points for promotions, extra features, or other perks. Most VIP clubs have a few levels; the more you wager, the higher you climb the ladder.
Each new level brings new prizes, including higher cashback offers and deposit/withdrawal limits, faster withdrawal times, personal managers, and birthday bonuses, among other gifts.
Payment Methods: How to Make a Deposit?
Making a deposit to bet online is a simple task. But before you decide on the amount you want to deposit, you should pick a payment method.
Some of the most widely used banking options include Visa, Mastercard, PayPal, Skrill, iPay, Skrill, Neteller, Bitcoin, and Ethereum.
Each of these options comes with its own limits and perks, including minimum and maximum deposit limits, depositing and withdrawal times, and fees.
Once you set your mind on a payment method, you can make your first deposit by following the following steps:
1. Sign up with the sports betting site.
2. Verify your account through your email or phone number, as asked.
3. Head to the Cashier section and click to deposit.
4. Choose the payment method.
5. Enter the amount you want to deposit.
6. You'll be redirected to the payment option's site to confirm the transaction.
7. Start betting!
You should know that the Kenyan Sportsbooks are not the only sites where you can place bets with Kenyan Shillings. In fact, there are many online sports betting sites that have tailored their platforms to Kenyans.
While you can place deposits at sites that accept foreign currencies only, it is wise to use your native currency, so you escape the exchange fees.
The Best Online Betting Sites: Mobile Edition
The best betting sites in Kenya have developed their own sports betting app.
This means that not only do they have mobile betting sites, but they also offer downloadable sports betting apps for both Android and iOS.
The majority of Kenyan residents use mobile phones as their primary Internet access, so it is not a surprise that mobile devices are the first choice for sports betting too.
A fact that might surprise most is that mobile payments are among the most popular options in the country.
The digital M-Pesa and Airtel Money wallets are among the most commonly used transaction options, including casino and sports betting deposits.Legal Situation Overview
All Kenyans of legal age can engage in legal sports betting activities.
The country first regulated land-based sports betting back in 1966 with the Act of Parliament
Fast forward to 2011, when they introduced the new online gambling regulations and legalized online sports betting. Today, there are multiple legal betting sites where placing bets on sports online is a completely safe activity.
As far as bettors are concerned, everyone over 18 can place online sports bets on home-registered and offshore sites.
What are the best sports betting sites in Kenya?
We've given you the best sites for placing sports wagers at the beginning of this article! Check which is the best betting site for you, register, and start betting today!
Is online sports betting legal in Kenya?
Yes! Both land-based and online sports betting activities are legal in Kenya. Everyone over the age of 18 can place bets at home and on offshore betting sites.
Can I claim free bets at the top online sports betting sites?
Yes, the best betting sites have risk-free bets available for both new and registered players. Make sure to sign up with the best betting sites that offer generous free bets.