TV brand TCL Electronics has unveiled its latest product line, spanning various categories and tailored for its markets in the Middle East and Africa.
The exclusive launch happened in Istanbul, Turkey.
Besides the milestone, TCL used the event to highlight its robust partnership with the English Arsenal Football Club as the Official Regional Consumer Electronics Partner.
In attendance were bigshots, among them Arsenal Legend Martin Keown.
The event brought together industry leaders, media representatives, top influencers, and notable personalities from across the region to witness TCL's latest product line-ups.
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The launch was in line with the company's dedication to delivering top-notch technological innovation to its customers.
Among the features highlighted during the launch included the remarkable picture quality showcased in TCL's 2024 QD-Mini LED TVs, as well as an enticing array of upgraded domestic appliances and air conditioners designed to enhance lifestyles with improved health and convenience.
Ms Sunny Yang, General Manager of TCL Middle East, expressed her excitement, stating;
"We are excited to introduce TCL's latest generation of QD-Mini LED TVs, especially the TCL 115” X955 Max, the world’s largest QD-Mini LED TV. Our objective is to cater to the evolving needs of our consumers by delivering the latest cutting-edge technology and providing a premium and exceptional entertainment experience in the Middle East and Africa markets.
Additionally, we are eager to unveil our newest home appliance offerings, designed to simplify daily life. These include the TCL FreshIN Series Air Conditioners, Free Built-in Series Refrigerators, and state-of-the-art washing machines boasting an industry-leading cleaning ratio."
The highlight of the launch happened to be the TCL 115” X955 Max QD-Mini LED TV.
The event showcased the remarkable capabilities of the new product -115” X955 Max QD-Mini LED T- the world’s largest, providing viewers with a cinematic experience right in their living rooms.
With a peak brightness of 5,000 nits (unit of measurement for brightness) and over 20,000+ local dimming zones, the TV offers precise lighting and impressive contrast, ensuring crisper and sharper visuals even on such a large scale.
Equipped with QLED PRO, a 144 Hz VRR and an ONKYO 6.2.2 Hi-Fi system, the set delivers exceptional image quality and pulse-pounding audio with an ultra-slim design.
Boasting unparalleled advancements, the TCL C855 stands as the pinnacle of today's market offerings.
With dynamic HDR performance peaking at 3500 nits, it delivers striking contrasts from the brightest whites to the deepest blacks.
Audiophiles will revel in the ONKYO 2.2.2 Hi-Fi audio system, ensuring premium home theatre sound quality directly from your TV.
Enhanced by the AiPQ PRO Processor and a 144Hz high refresh rate with VRR, this model guarantees smooth, crisp visuals for both cinematic experiences and gaming adventures.
Customers were counselled to prepare for an unparalleled audio-visual journey with the TCL C855, which is available in various sizes of 50”/65"/75"/ 85" and 98".
Cinema-grade entertainment has also been guaranteed in the TCL C755 QD-Mini LED TV.
TCL C755 QD-Mini LED TV model is equipped with the top-of-the-line 1344-zone QD-Mini LED technology, ensuring stunning HDR performance with peak brightness levels reaching 1600 nits.
Its precise QLED colours faithfully reproduce the full spectrum visible to the human eye, promising captivating visuals and intricate colour details.
Enhancing the customer's audio experience, the TV is equipped with the integrated ONKYO 2.1 Hi-Fi sound system, transforming your space into a dynamic home theatre.
Paired with the AiPQ Processor, it delivers exceptionally smooth and clear imagery, elevating your viewing experience to new heights.
For gamers and movie enthusiasts alike, the VRR 144Hz technology ensures a genuinely high refresh rate, guaranteeing seamless motion and immersive entertainment.
TCL C755 is available in a range of sizes from 55”/65"/75"/ 85" and 98".
With cutting-edge Quantum Dot technology, the TV delivers picture-perfect clarity.
Using advanced Local Dimming across hundreds of zones, it precisely controls backlighting, unveiling every detail in stunning clarity.
Plus, with QLED PRO, the picture quality is elevated to new heights, offering vibrant colours and true-to-life imagery.
QLED PRO employs an upgraded version of the Quantum Crystal Quaternary PRO, surpassing conventional binary quantum dot materials.
It is paired with the top-of-the-line ONKYO 2.1 Hi-Fi sound system, bringing the coveted cinematic experience.
In addition to its cutting-edge TV innovations, TCL unveiled a range of new products designed to enrich and simplify daily life.
Updates were shared on the Air Conditioners line-up, featuring the innovative FreshIN 3.0 and BreezeIN renowned for its sleek, minimalist design and easy-to-maintain build.
Furthermore, TCL introduced its latest Free built-in series for refrigerator and washing machine models TCL C2110WDG and C67110WDG Front Load Wash and Dry empowering consumers to embrace healthier and more convenient lifestyles.
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