African streamer Showmax has officially relaunched in the Kenyan market.
Speaking at Radisson Blu, Nairobi, Showmax GM in East Africa, Emma Gichonge, acknowledged the strategic investment between MultiChoice and Comcast that gave rise to the new Showmax.
“It’s incredible to think that just over 12 months ago, Showmax embarked on a brand-new chapter in our story, and today we’re on the other side of what has been a significant change,” said Gichonge.
She added, “The partnership between MultiChoice Group and Comcast's NBCUniversal and Sky came with several strategic changes, all designed to make Showmax stronger and more able to meet the streaming demands of the African continent.”
Showmax currently runs on the globally scaled, Technology and Engineering Emmy-winning Peacock platform.
Read More
“For Showmax, the capacity of the Peacock platform fits our objectives to be the No. 1 streaming platform in Africa. Our business was born on this continent, and we believe that we are uniquely placed to lead the sector. We knew that with a robust platform to support us, we could roll out our innovative new products at very competitive prices,” Gichonge stated.
Showmax currently offers three plans at unbeatable prices that include Showmax Entertainment Mobile at Ksh 300, Showmax Entertainment on all devices at Ksh 650, and Premier League (only on mobile) at Ksh 500.
Showmax also offers bundled packages that include Showmax Entertainment and Premier League at Ksh 1,000 and Showmax Entertainment Mobile and Premier League at Ksh 700.
As part of its hyper-local strategy and ramped up content plan, Showmax is launching four new Kenyan titles in May.
The titles include the comedy-drama series Big Girl Small World, which premiered on 8 May, Untying Kantai on 9 May, The Real Housewives of Nairobi S2 on 10 May, and the first Kenyan Showmax Original docuseries Nilichoma on 28 May.