Legendary marathoner Eliud Kipchoge has been appointed the United Nations Educational, Scientific and Cultural Organization (UNESCO) Goodwill Ambassador for Sport, Integrity, and Values.
The long-distance runner was unveiled as the ambassador during a ceremony held at the United Nations (UN) headquarters in Gigiri, Nairobi, on Wednesday, October 9.
In a statement after the appointment, Kipchoge noted that the appointment serves as a testament to the transformative power of sport in changing lives.
"I am deeply honored and humbled to accept the role of UNESCO Goodwill Ambassador for Sport, Integrity, and Values. This moment is not just a personal achievement, but a reflection of the power of sport to inspire, unite, and transform lives.
"Sport has always been more than just competition; it’s a universal language that teaches us teamwork, self-discipline, and the importance of integrity. These values have shaped my journey as an athlete and continue to guide me in everything I do," he wrote.
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UNESCO Goodwill Ambassadors play a crucial role in promoting the organization's ideals through their fame and expertise.
One of their primary responsibilities is raising awareness about UNESCO's goals and initiatives.
They achieve this by participating in events, projects, and discussions that highlight the importance of education, science, culture, and communication.
In addition to raising awareness, these ambassadors serve as advocates for specific causes, focusing on issues such as education and cultural diversity using their influence to draw attention to these important topics.
Furthermore, UNESCO Goodwill Ambassadors enhance the visibility of the organization’s work by engaging with decision-makers and the general public.
