ICT Cabinet Secretary William Kabogo has urged journalists to be fair, just and accurate in their reporting.
The CS made the remarks on Thursday, May 15, while speaking during the launch of the revised Code of Conduct for Media Practice 2025 by the Media Council of Kenya (MCK).
Unveiled at the Annual Media Summit in Nairobi’s Edge Convention Centre, the Code addresses modern media challenges.
The revision was driven by the previous code’s limitations and a High Court ruling that declared the Broadcasting Code unconstitutional, ordering the MCK to establish age-appropriate standards within six months to protect children and vulnerable groups.
"We urge the media to be fair, just and accurate. Responsible reporting underpins democracy. Speed must not override truth; accuracy and verification are crucial in the digital age," Kabogo said.
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Additionally, Kabogo called on journalists, editors, bloggers and influencers to build a credible, accountable media ecosystem, warning against sensational headlines.
He also highlighted the nearing completion of the national digital policy and investments in digital literacy and infrastructure to support community media.
On his part, MCK CEO David Omwoyo praised the adoption of the revised Code of Conduct for Media Practice 2025, highlighting its robust provisions to bolster ethical media standards.
“It prioritises safeguarding children, victims of sexual violence and vulnerable individuals, while combating hate speech, religious incitement and ethnic conflict.
"Further, it regulates user-generated content, AI and emerging technologies, alongside gaming, betting, and lottery content, ensuring an ethical media landscape. This Code keeps our media accountable in a rapidly evolving digital environment," he said.
