TECNO, a rising superstar as a global smartphone brand of the new generation, has taken centre stage once again with the newest phone in its CAMON series - the TECNO CAMON 17.
Entering the scene with an exciting launch, the event attendees were treated to a stunning documentary that discusses thought-provoking subjects surrounding the rise of the selfie and the selfie generation's needs.
As the event progressed, the audience was assured that the TECNO CAMON 17 is indeed made to fulfil this young generation's needs – both functionally and socially and emotionally.
The documentary, titled "Rise of The Selfie'' dives into the selfie's history and why it has become such an essential feature of the current generation. Hollywood actor Chris Evans, TECNO's newest brand ambassador, is featured saying, "You might want a picture that is vivid and full of emotion or you might want something simple," but what makes it a good image is because it is "so individual".
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This aligns with a cause TECNO has always been championing: a smartphone is not about the brand, but about the consumer himself. To be the smartphone brand for the users who are always “young at heart” and challenge themselves for new things, TECNO CAMON 17 Pro enables individuals’ want to further express their unique selves.
The documentary outlines the way of looking at the future. Selfies will be an important medium of self-expression, as gleaned from how the young ‘digital native’ generation, not just for individuals but also groups, whether online or in person.
Fitted with the most updated functions, the TECNO CAMON 17 will also use the next generation TAIVOS 2.0 to optimise the camera settings based on the user's scenery changes. All this is captured by a front camera that is inconspicuously placed.
The social phenomenon of selfies has been gaining serious momentum in recent years and have become central to how people express themselves. The world has shifted permanently due to the impacts of COVID-19 and the selfie function has perhaps become even more important as people use it to keep in touch with loved ones safely.
The CAMON 17 Pro is the first product to put this behavior into focus as users nowadays in the post-epidemic era associate selfies with their identity, making phone manufacturers such as TECNO sit up and take note.
The TECNO CAMON 17's entrance to the smartphone market came at the perfect time. Users want more from their selfies and would appreciate a smartphone with a high-quality camera and grants them the freedom to explore their creativity. The TECNO CAMON series of today has simplified the photo taking process for the user’s ease of use and made it so much more enjoyable even for someone not well-versed with technology.
Not only will the user's loved ones be able to enjoy life-like photos, the FHD screen of the TECNO CAMON 17 is extremely clear. This high-quality display provides users incomparable clarity as they chat over video calls. They can also fully immerse in high-definition videos and intense games.
The innovative launch event exploring the story of selfie reflects the rising brand horizon to exert more effort on industrial, social, and humanistic care rather than the product portfolio only which is an indication that TECNO is on the way to one of the leading brands around the world.
As a rising global brand, TECNO is showing the vision and maturity as a thought leader contributing to the global conversation through the commission of the documentary.
Features
CAMON 17 has 8GB of RAM and a storage of 256GB and comes with a 5,000 mAh battery.
Additionally, CAMON 17 boasts of a 48MP selfie camera and a 64MP ultra night camera that guarantees you high-quality photos.
With CAMON 17, you don't need to charge your phone overnight. The device comes with a faster charging system and you are guaranteed of getting enough power to last you during the day.
Despite being a sophisticated device, CAMON 17 is a lightweight phone and has a sleek design making it a must-have phone.
Tecno Beats Samsung
Meanwhile, Counterpoint Technology Market Research, a global research firm specializing in products in the TMT (technology, media and telecom) industry, recently released a report showing that TECNO managed to replace Samsung as Africa’s top smartphone brand for the first time in 2020, riding on a successful launch of models in the affordable and mid-ranged mobile phone segment and continued market spending.
TECNO achieved this feat against the backdrop of a 6.7% YoY fall in Africa’s smartphone shipments in 2020. Much of the damage was done in the first half of the year due to retail and supply chain disruptions caused by Covid-19, which were partially offset by a swift recovery in the second half due to pent-up demand.
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