Jumia and Mac Partner to Celebrate the Cleft Lip and Cleft Palate Women

In recognition of National Cleft and Craniofacial Awareness Month, Jumia, Mac, and Cleftie Clique Kenya Association have partnered to celebrate the Cleft Lip and Palate Women ahead of National Lipstick Day celebrated on 29th July.

Sheilla Mwaura,who is the Mac Cosmetics Retail Operation Manager (SSA-EAST AFRICA), noted that this year's theme for National Cleft and Craniofacial Awareness Month is 'celebrating the difference'. 

“This year’s theme of the National Cleft and Craniofacial Awareness Month is ‘celebrating the difference’ and that is exactly what we aim to do today by celebrating these beautiful women and rewarding them with a complete Mac makeover and gift hampers”, said Sheilla. 

Terry Wambui (Left) receives a gift hamper from Sheilla Mwaura, Mac Cosmetics Retail Operation Manager (SSA-EAST AFRICA) during a recent event organized by Jumia to celebrate the Cleft lip and palate women in Kenya ahead of National Lipstick Day this week.

On the otehr hand, Jumia Communications Manager Pauline Masese stated that, “Everyone has a story to share and I believe every smile tells a unique story and that is why we’re glad to partner with one of our brands Mac this National Lipstick Day/week to celebrate women with cleft lip and palate and make this day memorable for them in every way." 

Cleft Lip and Palate Awareness Week/Month is about celebrating differences, not only in how people look and sound but also in the experiences that make people different.

“We are glad to partner with Jumia and Mac to create awareness by identifying those in the community living with the Cleft Lip and Palate deformity and try to influence policy changes i.e for Cleft care to be considered a disability not a cosmetic surgery as this deformity affects our functions”, said Cleftie Clique Kenya Founder Lucia Moki.

Lucia’s motivation comes from the need to change the narrative. The need to have every child born with a craniofacial defect(s) treated with dignity and receive the proper treatment to enable them function well in their communities or society at large.

File Image of Mercy Kareji 

To make the world a safer place for her brothers and sisters living with these deformities through sensitization of the public hence less or no stigmatization - for a generation who need to grow in acceptance for who they are without going through shame and isolation.

The National Lipstick week will run on Jumia from 26th to 30th July with the main highlight on July 29th which is the National Lipstick Day.