The world’s most coveted football trophy, the original FIFA World Cup™ is set to arrive in Nairobi, Kenya on the 26th of May 2022, courtesy of The Coca-Cola Company, in partnership with FIFA.
Kenya is one of nine African countries selected to receive and host the trophy as part of an exclusive tour ahead of the FIFA World Cup™ event in Qatar in November.
The FIFA World Cup™ Trophy Tour will give millions of people in Kenya and around the world the opportunity to get up close and personal with the official Trophy that will be presented by FIFA to the winning country of this year’s FIFA World Cup™ tournament scheduled to take place in Qatar from November the 21st to December the 18th.
“We are excited to bring the FIFA World Cup™ trophy to Kenya to give millions of Kenyans an opportunity to experience the magic of the event even if the country did not qualify for the tournament. Coca-Cola has a strong footprint in Kenya where we have operated for over 70 years, supporting, and promoting local sports and talent across different disciplines.
"We are thrilled to share this iconic moment with our consumers, stakeholders, and football fans in Kenya. Football is a sport that unites us all in a unique way, and this will be a moment for all of us to enjoy and be part of this global, iconic experience,” said Debra Mallowah, Vice President, Coca-Cola, East, and Central Africa Franchise.
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To enrich the experience in Kenya, Coca-Cola is launching a consumer promotion that will see five lucky consumers win a fully paid trip to Qatar to watch a world Cup match live.”
“Our theme for this Trophy Tour is “Believing is Magic’, which gives us an opportunity to share the joy of the season with fans far and wide, even if they do not make it to Qatar for the FIFA World Cup™. This is what our brand is all about - creating and sharing joy, happiness and bringing people together to enjoy, refresh and share the real magical moments,” added Ms. Mallowah.
The second phase will begin in August to mid-November – just before the start of the games in November. In Africa, Kenya will be the second country to receive the trophy.
“We are working closely with different stakeholders in the country to ensure a befitting trophy tour. Since all eyes will be on Kenya during the time the trophy will be here, it is a superb opportunity to showcase our country. We therefore invite you all to be part of this historical moment,” Ms. Mallowah said.
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