Instagram is one of the most popular social media sites and arguably the most embraced photo-sharing platform globally.
The platform is also used by celebrities, influencers, and online businesses to market their products, especially among the youth.
This article outlines 10 of the most followed Instagram accounts worldwide as of 22 June 2024. It is worth noting that the numbers may change in the future.
Cristiano Ronaldo
The page had 673 million followers as of 22 June 2024. The page is used to share updates on new features on the platform.
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The Al-Nassr FC footballer is the most followed individual on Instagram worldwide, with 632 million followers. Ronaldo uses his account to share updates with fans and push brand campaigns for the different products he works with.
Leo Messi
Like in football, where Messi and Ronaldo have dominated and won most of the accolades, they are two of the most followed individuals on Instagram. Messi boasts over 503 million followers on the platform.
Selena Gomez
She is the most followed musician on Instagram in the world. She has 426 million followers. She uses her account to market her music and showcase some of the brands she's working with.
Kylie Jenner
The American socialite, media personality, and businesswoman is the second most followed woman in the world. She has over 399 million followers. She is part of the Kardashian family and stars in the reality show Keeping Up with the Kardashians.
Dwayne Johnson
The American actor, businessman, and professional wrestler is Instagram's third most followed male. He has over 396 million followers. Popularly known as The Rock, he uses his account to push brand campaigns and share updates with fans.
Ariana Grande
The American singer, songwriter, and actress has the seventh most followed account on Instagram, with 378 million followers. She uses her account to promote her music and share updates with fans.
Kim Kardashian
The American media personality, socialite, businesswoman, and actress has 362 million followers on Instagram. She's gained fame for working with global brands.
Beyoncé
The American American singer, songwriter, and businesswoman is the ninth most followed account on Instagram with 318 million followers. She's known globally for her music which has seen her win prestigious awards.
Khloé Kardashian
The American media personality, socialite, and model closes up the ten most followed accounts on Instagram with 308 million followers.
Other notable accounts with huge follower-ship include Nike, Justin Beiber, Kendall, Taylor Swift, National Geographic, Virat Kohli, Jennifer Lopez, Nikki Minaj, Kourtney Kardashian, and Neymar.
