Idea Hive, an innovative performance marketing agency, on Tuesday, November 17, made its inaugural launch into the East African market in a bid to provide data-driven technology to create unique, insightful brand strategies and marketing campaigns for clients.
Speaking during the launch, Idea Hive Chief Executive Officer, Yaw Dwomoh, said the firm is taking advantage of the huge opportunity the African market has to offer.
"Today we mark a major milestone in our regional expansion strategy. We aim to grow our footprint across the continent while offering more informed strategies to better serve our customers in these markets. We expect that marketing solutions with engagement trackers will optimize return on investment for our clients,” Mr. Dwomoh stated.
Idea Hive has combined full-service marketing and manufacturing technologies through precision marketing to deliver innovative and unified marketing solutions.
The marketing firm's plans for expansion into the region are ongoing as it strives to be one of the leading go-to agencies for Customer Experience, Insights, and Content Development in South Africa and throughout Africa.
The East African Operations will be led by newly appointed Managing Director, Muriuki Murunge a social intelligence marketer and brand communications expert.
“I am very excited to lead Idea Hive in this market, mainly because I understand the dynamics marketers are facing in an evolving and competitive industry, that requires unique tailor-made solutions to satisfy our customer's needs”, said Murunge.