Kenyan football fans will soon be able to watch top European football matches for free, thanks to a new partnership between TV47 and SportyTV.
The two broadcasters have agreed to simulcast major football leagues, including the English Premier League, La Liga, Serie A, and the Bundesliga for the entire 2025/26 season.
The new development means millions of Kenyans who do not have access to pay-TV services will now enjoy world-class football on free-to-air channels.
According to the details of the deal, SportyTV holds the official broadcasting rights, and TV47 will air the same matches at the same time, allowing more viewers across the country to tune in.
To boost the experience further, Radio47 will offer live match commentary and expert analysis, especially useful for fans listening on the move or in areas with weak TV signals.
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Notably, the move marks a major step in Kenya’s TV industry, where top-level sports content has mostly been shown on subscription-based platforms.
A 2023 report from the Communications Authority of Kenya revealed that only about 15% of Kenyan homes subscribe to pay-TV, making free-to-air sports coverage a big win for the majority of viewers.
TV47, which is owned by Cape Media Group, has been expanding its sports content in recent months; the station has previously broadcast the Kenyan Premier League and the FIFA Club World Cup.
SportyTV, which has already made its mark in other African countries, is known for forming partnerships that make top sports content available to wider audiences.
In 2024, an Infotrak report ranked TV47 the fifth most popular TV station with a 25% market share.
The most popular TV station, according to the Infotrak survey based on awareness,s was NTV with a market share of 65 percent.
NTV was closely followed by KTN with 61 percent, and KBC closed the top three positions with 37 percent.
K24 TV came in fourth place with 30 percent viewership shares, and then TV 47.
KTN News followed with 20 percent, and then Citizen TV and Inooro tied with 15 percent.
Other ranked stations in descending order include Kiss, Ramogi TV, Ebru TV, Switch TV, Gikuyu TV, Kass TV, Mzalendo TV, Pwani TV, Family TV, Shifu TV, MBCI, Sasa TV, Mutongoi TV, and QTV.
