Despite the sporadic rise in the use of social media, radio has remained one of the influential communication tools that are adored by many.
Kenya has witnessed a rise in the number of radio stations in recent times, setting the stage for stiff competition for the available audience.
With the majority of radio presenters having made a name in the industry, their shows attract huge audiences.
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Their mastery of the work they do on radio and the type of content they churn out to the public make their audience endeared to them, so much so, that they will follow them to a different radio station in the event they change their workstation.
The influence and massive followings radio presenters command have ignited political ambitions among some.
At the same time, others who have worked for a long time on the radio feel it is no longer necessary to keep doing the same thing, hence it is time to call it quits.
To quit in 2022
Classic 105 breakfast show host Maina Kageni barely a month ago announced that he will be quitting radio in 2022.
In his statement, he has worked enough in the industry and it is time for him to pursue other things in life.
He seeks to migrate to Miami, in the United States of America (USA), where he said he will be running a pub.
Kiss 100 breakfast co-host Fredrick Odiwuor, commonly referred to as Jalang'oo, will have his last day on the radio on February 9, 2020.
The comedian-cum-radio presenter is eyeing the Lang'ata parliamentary seat and he will be quitting to concentrate on his political ambitions.
Also, Milele FM breakfast host Alex Mwakideu has declared that he will be seeking an elective seat in 2022.
Though he has not declared the specific seat he will be running for, Mwakideu is on record saying he has no option but to be on the ballot in 2022.
He will thus have to quit his radio job to concentrate on the campaigns.