TikTok has banned more than 43,000 accounts and removed over 450,000 videos in Kenya during the first quarter of 2025, as part of its continued efforts to maintain safety and integrity on the platform.
According to the company’s latest ‘Community Guidelines Enforcement Report’, 92.1% of the removed videos were taken down before they were viewed, and 94.3% were removed within 24 hours of being posted, demonstrating TikTok's commitment to maintaining a safe digital environment for its Kenyan users.
"By integrating advanced automated moderation technologies with the expertise of thousands of trust and safety professionals, TikTok enables faster and consistent removal of content that violates our Community Guidelines," the company stated in its report.
The platform's global proactive detection rate has reached 99%, making it more efficient at addressing harmful content, including misinformation, hate speech, and other violative material before users encounter it.
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TikTok has also ramped up enforcement on its LIVE feature, with 19 million LIVE rooms stopped globally during the quarter, a 50% increase from the previous period.
In addition, the platform has intensified its LIVE Monetization Guidelines to clarify what content is eligible for monetization.
Beyond content removal, TikTok has launched strategic partnerships to address mental health concerns among young Kenyans.
The platform has partnered with Childline Kenya to provide direct access to local helplines in-app, offering expert support when users report content related to suicide, self-harm, hate, or harassment.
Additionally, TikTok announced a partnership with Mental360 to create locally relevant, evidence-based mental health content.
“This comes at a critical time in Kenya, where there is a growing need to bring mental health resources closer to those who need it the most, especially online,” TikTok noted in the report.
