Editor's Review

TikTok announced that the partnerships were aimed at enhancing the experience of content creators and businesses which use the platform.

TikTok has partnered with two companies to help and better the experience of content creators and businesses using the platform.

In a statement dated Wednesday, January 29, TikTok announced that it had entered into a strategic partnership with Aleph Holdings which will now be handling the sales and support operations for the social media platform in Kenya.

Through this partnership, TikTok is aiming to ease the access that businesses have to the platform and also simplify the process for those seeking advertising services on the platform.

Additionally, TikTok announced that it had partnered with Wowzi to be their official creator management partner. 

Through this, Wowzi will help content creators with connections to brands and various agencies for business opportunities.

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TikTok Head of Sales, Global Business Solutions, Sub-Saharan Africa, Carl Jordan giving a speech during the TikTok for Business launch event held in Nairobi, Kenya in partnership with Aleph and Wowzi.

"Our partnerships with Aleph and Wowzi reflect our deep commitment to strengthening the local creative ecosystem and driving economic growth.

"These collaborations not only empower Kenyan advertisers with unmatched access to cutting-edge digital ad formats and tailored local support but also open new doors for the immensely talented local creators to thrive and expand their presence on the platform." Carl Jordan, the Head of Sales, Global Business Solutions, TikTok in Sub-Saharan Africa stated.

On his part, Stephen Newton, the Regional Managing Director of Aleph Holding in Sub-Saharan Africa noted that the partnership would be helpful and cost-saving for businesses seeking to advertise on the platform.

“In Kenya, media buying on social media platforms is predominantly done via an in-house team, doing deskside research on best practice, and using a company credit card to book advertising campaigns,” he stated.

“With Aleph partnering with TikTok in the domestic market, not only is there a cost saving thanks to paying with local currency, but it also provides businesses direct access to insights from TikTok themselves."