Eric Amunga, popularly known as Amerix on social media, majorly on Twitter is a Bungoma-based Reproductive Medicine Specialist, masculinity coach, and fat loss coach.
Amerix has grown to be a prominent name among Kenyans online thanks to his hashtag #MasculinitySaturday on Twitter, where he advises men on various aspects of life, how to carry oneself as a man, and how to react to various situations in relationships.
He also schools men on their health.
Amerix successfully battled obesity and inexplicable metabolic fatigue. He had gained weight massively and weighed about 117Kgs.
In one incident, he suffered back pain while attempting to change his car tire. When he went for a check-up, an orthopaedic surgeon for treatment advised him to lose weight.
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“I never looked back. I lost 40kgs in seven months. The experience was burdensome and torturous at the start; I almost gave up but I was resilient. I pressed on until I began seeing small changes. The results kept me pushing further until I reached my periodic targets,” he said.
“Obese individuals are always grumpy, angry, and easily tempered. Exercises are the ultimate therapy to these negative traits,” he noted.
Amerix Eric Amunga
He has since dedicated his time and is passionate about educating men on proper health practices.
Amerix is a vocal advocate for physical fitness and exercise. He revealed that, since losing weight, he has been able to control his physical and mental frame.
His bold and sometimes controversial advice to men has earned him respect among netizens and he boasts a huge following of over 520,000 people on Twitter.
Amerix launched #Masculinity Saturday in January 2019 when a follower through inbox, intimated to him that he was on the brink of depression due to disrespect from his wife.
“I reached out to him and helped him overcome the challenge. It is from this incident that I discovered men are struggling to cope up with themselves,” Amerix stated during a past interview.
His platform has since grown to accommodate women who have embraced it to share their woes on feeling lonely and being abandoned by their men despite being in relationships.
Amerix is a medical practitioner in Bungoma. It is, however, not clear at which institution.
According to reports, he attends to patients in the Maternity and Gynaecology wards and the Obstetrics and Gynaecology clinic.
The masculinity coach also operates his own private consultancy where he attends to his clients between 5 pm and 7 pm after his day job.
“I do private consulting for people struggling with Diabetes Mellitus Type 2, obesity and weight.
“I also do private consulting for men suffering from sexual health disorders and inadequacies like addiction to masturbation and pornography, erectile dysfunction and premature ejaculation, alcoholism and haemorrhoids,” Amerix stated.
On multiple occasions, Amerix has found himself on the sticking end of trending hashtags for issuing controversial advice that rubs others the wrong way.
On May 15, 2020, while appearing on NTV, he adviced men to play their traditional roles of being a lead, mentor, and disciplinarian of a family whereas mothers should play the nurturing role.
“Your presence as a man will be felt if you play your role as the man of the house. You don’t have to be there changing diapers,” he stated then.
He condemned the public show of affection among parents in front of their children, terming it a bad example.
His remarks did not bode well will a section of Kenyans who criticised his approach.
