The Kenya Premier League (KPL) on Wednesday, October 12, unveiled DesignStudio as the League’s official branding partner.
Speaking during the event, Kenya Premier League (KPL) Commercial Director Taiwo Atieno noted that the engagement is part of the League’s commitment to build a sustainable brand to inspire the youth, fans and sponsors
“In order to support the objectives in the Strategic plan and grow the Professional Game we felt we had to create the best sports brand in Africa that is both authentic to Kenya’s heritage and that would be impactful on the Global Sports Industry. We wanted a brand to inspire the Youth, the Fans and the best Sponsors. And we wanted to work with an agency that matched and could deliver on our ambition. I believe we have achieved that with DesignStudio.
"We spent many months speaking with the team at DesignStudio and their energy, portfolio and professionalism was unmatched. This will be an exciting period for ALL Football stakeholders and all those who love the game. We shall involve as many stakeholders in the rebranding process as possible so we can truly deliver a unique Football brand for Kenya Premier League,” said Mr Atieno.
DesignStudio will work with the League, Member clubs and other stakeholders to rebrand the Kenya Premier League’s brand identity, website and other media assets.
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DesignStudio is a global design agency that creates brands and experiences through radical collaboration. From their studios in London, New York, Shanghai and Sydney, they have worked with some of the world’s most well-known brands including Airbnb, Premier League, World Rugby, Panasonic, British Airways, Logitech, AT&T, Riot Games, and many more.
DesignStudio CEO Mark Liney expressed his admiration on the prospects of the league and its potential for growth through the engagement
